GCL has been listed in the top 500 most valuable brands in a latest world brand summit. The 15th “World Brand Summit”, which was hosted by World Brand Lab, took place in Beijing on June 20. At the summit, an analysis report titled “2018 China’s 500 Most Valuable Brands” was released, which is an annual report on the basis of financial data, brand strength and consumer behavior analysis. State Grid Corporation of China ranked first on the brand value (RMB 406.569 billion). The top five also include Tencent (RMB 402.845 billion), Haier (RMB350.278 billion), Industrial and Commercial Bank of China (RMB 334.561 billion), and China Life Insurance (RMB325.372 billion). The brands have become world-class brands. GCL Group, which took part in the brand evaluation for the first time, ranked the 140th amongst the 500 most valuable brands, with a brand value of RMB35.168 billion.
GCL is an integrated energy service provider that specializes in clean energy and new energy, with diversified development of related industries. The businesses of GCL cover power, PV, natural gas, industrial park, new energy vehicles, and semiconductor; meanwhile, it proactively deploys energy Internet, etc. It has several listed companies including GCL-Poly, GCL System Integration, GCL New Energy, and Xiake Color Spinning Co., Ltd., etc. GCL operates in 31 provinces (municipalities, autonomous regions) in mainland China, Hong Kong, Taiwan, as well as Africa, North America, Southeast Asia, and Europe. GCL serves as chairman member of Global Solar Council and Asian Photovoltaic Industry Association. As a Top 500 Chinese enterprise, GCL has been a leading new energy enterprise for years and ranked the third among Top 500 global new energy enterprises in 2017.
GCL has been attaching great importance to its brand building for a long time, has formulated a systematic brand development plan, kept enhancing its brand image and visibility by increasing its investment by more than 30% each year, and systematically promoted its brand and products in an all-around way through media, advertisement, PR activities, and new media communication.
Meanwhile, GCL has established systematic international marketing strategies and launched advertising campaigns through media such as Twitter and facebook, greatly increasing the awareness of GCL brands in the international market. Moreover, it has promoted its brand and products in the world through various international exhibitions and forums, extensively and closely cooperated with China Council for the Promotion of International Trade (CCPIT) and China Chamber of International Commerce, actively take part in their international and domestic exhibitions, forums and conferences, fully demonstrating its great mission of and social responsibility for “focusing on green development and keeping improving the living environment of mankind”.
The report shows that the total value of the “China’s 500 most valuable brands” in 2018 rose by 18.56% from a year earlier to RMB18.445911 trillion, an increase of RMB2.887905 trillion on a year-on-year basis. In response to the report on Chinese brands, Prof. Robert Mundell, a winner of the Nobel Economics Prize, pointed out that the emergence of new technologies such as artificial intelligence, big data and block chain have brought new hope to brand growth. Some 15 years ago, the minimum value of the top 500 brands was merely RMB 500 million, and the average value of the top 500 brands was RMB 4.943 billion. The situation has changed drastically 15 years later in 2018, when the minimum value of the top 500 brands has risen to RMB 2.352 billion, and the average value of the top 500 brands has risen by 646.35% to RMB 36.892 billion.